Hitmetrix - User behavior analytics & recording

Infographic: 12 Facebook contest ideas to increase your engagement with your brand

As Esurance showed with its $1.5 million Super Bowl giveaway, running a contest is a great way to get some buzz and engagement around your brand.While people may not always respond to a display ad they see in their Facebook timelines, they’re definitely more likely to click on something that offers them a real, tangible incentive, whether its in the form of swag, discounts or plain old cash money.

Here are 12 great contest ideas to get your started, via content and activation suite Antavo in this handy infographic:

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