ORLANDO, FL — Gary Taylor, founder of Infocision Inc., received the 2005 DMA Teleservices Excellence Award yesterday at the Direct Marketing Association's annual Teleservices Conference.
Taylor founded Infocision, Akron, OH, in the 1970s and built it into one of the nation's premier teleservices agencies. Infocision is known for nonprofit and political outbound calling and has strong ties to the Republican Party.
Steve Brubaker, senior executive for Infocision, accepted the award on Taylor's behalf. Taylor, who was unable to attend the conference due to a scheduling conflict, said in a videotaped acceptance speech that telemarketing holds a unique and prominent position among direct marketing channels.
“I've always loved telemarketing in particular,” Taylor said. “It's just one aspect of direct marketing, but it gives you instant feedback.”
Taylor recently made a gift to the University of Akron that resulted in the founding of the Taylor Institute of Direct Marketing. The institute provides students with the chance to gain a four-year undergraduate degree in direct marketing.