Industry Spotlight

The 4 R’s of Marketing

Personalization redefined.

By Nick Necsulescu, senior manager of customer segmentation, TD Bank Group.

 

  Reimagining an Undifferentiated Brand

Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter’s domain.

By Mark Klionsky, SVP of Marketing, CoStar Group, parent company of Apartments.com.

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

By Brad Wilson, VP of Marketing and GM, Travelocity

 

  7 Ways to Listen to Your Brand’s Transformational Consumers

Your customers are talking. Are you tuning into what they have to say?

By Tara-Nicholle Nelson, VP, Marketing for Under Armour Connected Fitness
              
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