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Personalization redefined. By Nick Necsulescu, senior manager of customer segmentation, TD Bank Group. |
| Reimagining an Undifferentiated Brand Apartments.com packs up the old landlord-centric experience and moves into the apartment-hunter’s domain. By Mark Klionsky, SVP of Marketing, CoStar Group, parent company of Apartments.com. |
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Travelocity Thinks Beyond the 30-Second Spot
The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings. By Brad Wilson, VP of Marketing and GM, Travelocity |
| 7 Ways to Listen to Your Brand’s Transformational Consumers Your customers are talking. Are you tuning into what they have to say? By Tara-Nicholle Nelson, VP, Marketing for Under Armour Connected Fitness |
