The Gerbig, Snell/Weisheiser group, an independent marketing communications network, yesterday said that it has created a new umbrella identity, inChord Communications Inc.
With the new name, the group seeks to grow awareness of the range of services offered by its six constituent agencies. The new name will not affect ownership or management structures.
InChord will comprise flagship Gerbig, Snell/Weisheimer & Associates Inc., a full-service advertising and public relations agency, and interactive shop Blue Diesel, both Westerville, OH, and product management outsourcing company Creative Healthcare Solutions, Scottsdale, AZ. The group also includes Palio Communications, a full-service ad agency in Saratoga Springs, NY; S.G. Madison, a medical education and communications shop in Irving, TX; and Health Process Management, a Doylestown, PA, data analytics and management company.
InChord, which will also be based in Westerville, has more than 525 employees and reported group billings last year of an estimated $500 million.
