Inceptor Inc. today is expected to debut an online marketing software package designed to get viewers from product search to shopping cart within three clicks.
The package, called Excedia, uses database software that lets marketers employ e-mail campaigns and banner ads in reaction to search engine queries and viewer tracking.
The database reacts to search engine queries by mining potential products and making a quick offer, said George Semeczko, chief technical officer for the Maynard, MA-based company. Each product or service offered will have its own Web page, he said, which arrives with a buy button that can then be clicked through to a shopping cart.
Semeczko said Excedia mines search queries precisely enough to tout the three-click feature as a viable marketing reality. The short path to the shopping cart should attract companies “because it increases conversion to sales,” he said.
Excedia also offers site tracking that can be used for targeting. The tracking and search engine queries can be used to target repeat visitors with banner ads and e-mail campaigns. Real-time reports are available at secured Web pages for marketers to review and modify current campaigns as well as plan for future ones.
Semeczko gave a floor price of $150,000 for the package.
