Inbox Insider: E-mail for nonprofits




Can you resist an e-mail with an image of a puppy?  Does a sad little kitten get you to open up
your wallet to help? Direct marketing is one of the best ways for nonprofit
organizations to raise money for their cause, and e-mail marketing specifically
can be an excellent tool for getting the word out about a good cause.

 

Care2Action.org uses e-mail as a tool to encourage action
around human and animal rights. The nonprofit sends out a weekly newsletter
with information on existing issues and how to get involved. You can generally
sign a petition or donate money for a specific cause through the e-mail.

 

The nonprofit also makes great use of viral marketing through e-mail. I first
encountered Care2Action.org, a friend forwarded a
petition that would help change laws about euthanizing animals in shelters. Since
I have signed up, there is always an option in the e-mail to forward to a
friend. The is also an option once you have taken action to send I out to
friends.

 

Doctors Without Borders are also using e-mail to get the
word out.  Both brands, which also do a
lot of direct mail, are using e-mail, are sending e-mail to help educate
constituents about issues and to help raise money. Direct marketing is one of the best ways for nonprofit
organizations to raise money for their cause, and e-mail marketing specifically
can be an excellent tool for getting the word out about a good cause. Direct marketing is one of the best ways for nonprofit
organizations to raise money for their cause, and e-mail marketing specifically
can be an excellent tool for getting the word out about a good cause.

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