E-mail marketing is not just about sending out good copy. Half of the battle is getting delivered and being compliant. It is no suprise that most e-mail service providers — especially those who send large quantities of e-mail — partner with delivery management services to put the task in the hands of deliverability experts. That enables them to focus on marketing.
On July 14, e-mail service provider Indianapolis-based Delivra announced it has partnered with Message Systems, an e-mail delivery services firm. Delivra will use Messages Systems’ message management platform.
Under the terms of the relationship, Delivra will use Message Systems’ delivery management platform. Delivra’s clients, which include companies from various industries, including education, entertainment, travel, financial services, healthcare, and insurance, will now have their e-mail delivered automatically through the Message Systems platform.
As e-mail continues to grow, these kinds of partnerships will help forge a better sending environment in general.