Bauer Publishing Entertainment has handed management of its InTouch Weekly and Life & Style Magazine Subscriber Master Files to Worldata, Boca Raton, FL.
This is the first time marketers will have access to the two female consumer market files of the entertainment publications.
“These buyers are unique because they subscribe to digests rather than to the traditional magazine,” said Jay Schwedelson, corporate vice president of Worldata. “In addition, combining the files avoids replications. These files make it easier to get a greater quantity, saving the list broker and mailer money.”
Individuals in the file are a young consumer audience with flexible income to spend on products and services having to do with leisure, Worldata said.
The files are made up of 116,998-plus names. A total file costs $95/M.
OK! Magazine, also managed at Worldata, is In Touch Weekly’s top competitor.
“These files will allow mailers to take advantage of the tremendous female marketplace,” Mr. Schwedelson said. ” All of these publications are premier consumer titles for the active female buyer.”