Idearc Media Corp., home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed an agreement that allows Idearc to place its Superpages.com performance-based advertisers across YellowUSA.com’s search platform.
“To be successful in local search, we must have strength in three distinct components that work together – content, technology and distribution/traffic,” said Jannie Luong, media relations representative at Idearc. “This distribution agreement with YellowUSA.com is another step in strengthening the traffic component of our strategy.”
YellowUSA.com, a leading local search service, provides information on businesses, from restaurants and retail to travel and professional services.
In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small to midsize business listings in the United States, 11 million of which feature enhanced content.
From Tahl Kopel, president of YellowUSA.com: “The integration of Superpages.com advertisers into our site gives us the ability to offer local and national advertisers access to the targeted, quality traffic they need to drive their advertising campaigns.”
This will give Superpages.com advertisers additional exposure to traffic that is both geographically and categorically targeted.