ID Media, actress support Gilda’s Club auction

Direct and digital media services company ID Media has partnered with actress Elizabeth Berkley to launch the Gilda’s Club Worldwide Auction.

Proceeds of the event will go to Gilda’s Club Worldwide, a nonprofit organization that provides emotional and social support for people living with cancer.

The auction, held via eBay, features items donated by ID Media’s clients, media partners and friends. These include a vacation package to the 2007 U.S. Open, with behind-the-scenes privileges; an all-expenses paid trip for two to a Dallas Mavericks game; and a $500 gift certificate to Masa restaurant.

Items can be viewed and bid on at The purchase of all items is tax deductible.

Raffle tickets also are being sold to employees, clients and friends of the ID Media parent Interpublic Group of Companies Inc.’s advertising and media agencies. Entrants can win iPods, DVD players, digital cameras, gift cards for The Home Depot and more.

Ongoing fund raising for Gilda’s Club Worldwide run by ID Media includes internal workshops to raise awareness about different types of cancer, volunteerism and bake sales.

ID Media’s New York office also features an in-house employee coffee bar, which the agency covers at its own expense with 100 percent of the proceeds donated to Gilda’s Club Worldwide.

There are 21 Gilda’s Clubhouses in North America, with eight more in development. They serve individuals with all types and stages of cancer, their families and friends, as well as people who have lost someone to the diseases. More information can be found at

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