Interactive marketing agency iCrossing Inc. elevated Don Scales to the president’s position only a few weeks after he took over as chief operating officer.
Holding dual posts, Mr. Scales will run the Scottsdale, AZ, and New York agency’s operations. With this move, Jeffrey Pruitt becomes president of search operations at iCrossing.
Mr. Scales previously served as CEO of Agency.com. His mandate is to grow iCrossing’s business from new and existing clients.