iChoose Inc. this week announced a deal with freeinternet.com, the nation's sixth largest free Internet service provider, to distribute its savings alert software to 1.5 million subscribers.
The iChoose software immediately shows online consumers a better offer from retailers to coincide with the time these shoppers are ready to buy. Users download the software for free. Freeinternet users can also expect to receive 2 million iChoose CD-ROMs in the mail.
“What we're bringing to the table here is not posted prices,” said Lance Cunningham, CEO of Dallas, TX-based iChoose. “These are just not the prices that retailers put on their site everyday, but these are customized prices based on the consumers that they're trying to reach.”
iChoose works with retailers to price goods based on the customer's profile. It collects the consumer's data when he or she downloads the free software.
“It's very different from what a price comparison service does, which just brings back the posted price and many times not the full price that includes shipping,” Cunningham said.
Retailers pay iChoose a percentage of the transaction revenue, which varies from 5 to 30 percent.
“What we saw in this freeinternet deal is we're looking for a way to quickly distribute our software to a group of users that are prone to embrace it … and are also willing to share information in return,” Cunningham said.
