*IBM Unveils Net Graphics Tools

NEW YORK–IBM, Somers, NY, yesterday threw its weight behind the push for richer, deeper graphics in Internet advertising with the unveiling of IBM HotMedia at the @d:tech digital marketing conference here.

According to IBM, HotMedia will allow banner ad creators to ad panoramic, 3-dimensional, zooming, scrolling and spinning graphics to their ads without slowing the Web consumer’s experience, a capability previously limited by bandwidth or the Internet’s ability to carry volumes of data. Another plus, according to IBM: HotMedia requires no plug-ins — or small software packages that must be downloaded by Net surfers — to be viewed.

“HotMedia will deliver interactivity without the technology load,” said Armando Garcia, IBM’s vice president for Internet media.

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