IBM, Somers, NY, said last week that its IBM DB2 Intelligent Miner Scoring utility tool would be available at the end of the month.
Ultimately, according to IBM, the tool allows companies to enhance relationships with their customers by driving data mining intelligence to key customer, supplier and employee information.
“With IBM DB2 Intelligent Miner Scoring, it's no longer necessary for a company to designate one power user with an advanced degree to perform analytics,” said Janet Perna, general manager, IBM Data Management Solutions. “This product puts real-time analytics in the hands of the people on the front lines of CRM applications.”
When using the DB2 Intelligent Miner Scoring tool, a business can rank customers according to a set of predetermined criteria, making it easier to see which customers fit the definition for being profitable. A company can also use it to search its database to find customers already determined as most likely to purchase a high-end luxury car, and then target that audience with special promotions or targeted advertising.
In addition, since the IBM DB2 Intelligent Miner Scoring tool is built as an extender to DB2, it works directly from the relational database, and as a result speeds up the data mining process. According to IBM, this results in the ability to make quicker decisions from a host of culled data.
Some customers are already using the tool, and pleased with its performance.
“IBM DB2 Intelligent Miner Scoring is the only product on the market that allows us to implement our vision of full life-cycle model management,” said Dr. Jan Mrazek, senior manager of Business Intelligence Solutions at the Bank of Montreal. “We are keenly aware that lift of the Bank's attrition, cross-sell, risk and diminishment models decays with time. IBM DB2 Intelligent Miner Scoring keeps us ahead of the curve….Speed of development, speed of implementation and speed of execution are the keys to getting it right with our customers — the keys to our success — and IBM's DB2 Intelligent Miner Scoring is helping us to get there.”