IBM said yesterday it formed a strategic alliance with two Interpublic Group branding agencies to create an e-branding consultancy for Fortune 1000 and dot-com companies.
Agencies FutureBrand and the Coleman Group will complement IBM’s suite of e-business services with integrated corporate and consumer on-line branding expertise.
The companies will build a team of strategy and design specialists in corporate and consumer branding across industry segments. The team will help companies extend and differentiate their brands in the e-marketplace.