Ibetcha.com, New York, began an advertising and marketing campaign with the Howard Stern Radio Show.
Ibetcha allows members to bet virtual dollars called “BetchaBucks” on issues and events. For each bet members win, they accumulate dollars they can put toward prizes, including DVD players, flat-screen televisions and cars, among others.
The ads on the show direct listeners to log onto ibetcha.com and play “The Bet of the Week.” Listeners bet against Howard Stern show personality K.C. Armstrong.
The contest includes the following bets: What sport will the next pro athlete who is arrested play? Who will be the next rock star to check into rehab? Who will be the next rap star murdered? Who will be the next adult movie star diagnosed with AIDS? Will Shaq and the L.A. Lakers win the NBA finals?
The campaign and contests will run throughout the summer.
