IAB releases Mobile Buyer’s Guide

The Internet Advertising Bureau (IAB) has released the Mobile Buyer’s Guide for advertisers looking to run ads in the mobile space. The Guide is a comprehensive look at all of the potential media for mobile phones and how to buy across this emerging platform from SMS to the mobile Web. It also includes information on the audiences on the mobile phone, information on what metrics to look at and case studies. The document is available here: http://www.iab.net/mobile_buyers_guide.

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