Internet advertising revenues shot up more than $2 billion dollars in the first quarter in comparison to Q1 2014, an “historic” rise according to the Interactive Advertising Bureau (IAB), which employs PwC’s New Media Group to track spending on a quarterly basis. The total Q1 outlay of $13.3 billion is more than twice what was spent by advertisers only five years ago.
“Brand marketers need to be where the consumers are and, as of today, that is unquestionably on digital,” Sherrill Mane, SVP of research analytics and measurement for IAB, said in a statement about the findings. “This double-digit growth speaks to the incredible popularity of interactive screens.”
IAB considers its “Internet Advertising Revenue Report” to be the most accurate measure of Internet ad spend since numbers are compiled directly from companies selling media on the Web.