Primis Marketing Group, a provider of database marketing and information services, named Rodney G. Dillehay as president and general manager of Hyphos360.
Dillehay is expected to develop strategy, boost profitability and handle client relations at Hyphos360. He was most recently a senior vice president at Epsilon, leading accounts teams working on customer acquisition programs across all verticals.
Hyphos360, Clearwater, FL, specializes in the design and support of marketing databases, campaign processing, data strategy and marketing analytics. Chicago-based Primis also owns marketing and data services firm AccuData America, data management and analytics shop MarketModels and online lead generator CoReg360.