Humor in Action

Humorous campaigns are getting noticed in the DM world, as judged by one of last week’s top Caples winners. The Courageous Client Award went to a campaign that appeared to mail a person’s cremated remains. The piece was appropriate, though, since it was for Saatchi & Saatchi client No Frills Funerals. Looking around this week’s issue reveals more humor, including Qwest Communications’ “moo-la”-saving cows and Intercept’s campaign looking for the 101st use for those drug-testing urine cups.

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