Hugo Dunhill Mailing Lists Inc. yesterday announced the formation of its new e-mail division called E-Mail Advantage.
The division consists of double opt-in lists of consumer and business-to-business e-mail names. It is a subscription-based, electronic direct marketing service. Subscribers join the network by opting in at an affiliate Web site. Then Hugo Dunhill verifies that opt-in with a follow-up e-mail. In the final step, names are then matched against the Hugo Dunhill consumer database to further authenticate the data.
E-Mail Advantage databases include segments such as students, investors, home-based business owners, health and fitness enthusiasts, travelers, ethnic consumers, online shoppers, BTB, medical professionals and ailment sufferers.
Selections and pricing vary from segment to segment.