HubSpot Launches CRM at Inbound 2014

Today marks the last day of Hubspot’s annual Inbound marketing conference, and if Twitter is any indication then this year’s conference was one to remember.

About 10,000 marketers packed into the Boston Convention and Exhibition Center for this year’s conference. The big news was HubSpot product announcements: The marketing automation company launched an enhanced version of its sales acceleration product Signals tool, which it renamed Sidekick. Sidekick is a browser extension that aims to simplify the prospecting and connection processes through features such as real-time notifications. HubSpot also announced a free CRM solution available in 2015 that will integrate not only with HubSpot’s marketing automation platform and Sidekick, but also with other vendors’ CRM tools.

Other notable happenings included a live performance from R&B and soul singer Janelle Monáe and keynotes from authors Malcolm Gladwell and Simon Sinek, Canva chief evangelist Guy Kawasaki, and Martha Stewart.

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