Today marks the last day of Hubspot’s annual Inbound marketing conference, and if Twitter is any indication then this year’s conference was one to remember.
About 10,000 marketers packed into the Boston Convention and Exhibition Center for this year’s conference. The big news was HubSpot product announcements: The marketing automation company launched an enhanced version of its sales acceleration product Signals tool, which it renamed Sidekick. Sidekick is a browser extension that aims to simplify the prospecting and connection processes through features such as real-time notifications. HubSpot also announced a free CRM solution available in 2015 that will integrate not only with HubSpot’s marketing automation platform and Sidekick, but also with other vendors’ CRM tools.
Other notable happenings included a live performance from R&B and soul singer Janelle Monáe and keynotes from authors Malcolm Gladwell and Simon Sinek, Canva chief evangelist Guy Kawasaki, and Martha Stewart.
Every sales rep I’ve ever worked with would love @hubspot #CRM – automate so much research, save time, sound more intelligent! #INBOUND14
— Penny Gralewski (@virtualpenny) September 17, 2014
@JimLundy Thanks Jim, @HubSpot announcement of CRM and Sidekick sales tool was interesting here at their conference!
— Lawrence Byrd (@LawrenceByrd) September 17, 2014
They want what they want, how they want it. Customize for your audience, don’t force something the way it is. #INBOUND14
— Ben Heyman (@heyheyman) September 17, 2014
It’s not about the title. You just need the technology capability in the #marketing team @chiefmartec #MarTech #Inbound14
— Mike Wise (@MikeWise07) September 17, 2014
Become what they are interested in, don’t tell them what they’re interested in. @OU812Jensen #millenials #INBOUND14 .
— abourret (@abourret1) September 17, 2014
Building relationships is the new link building. Build a relationship, earn a link. – @randfish #INBOUND14
— Duncan Lawrence (@dncnlwrnc) September 17, 2014
