Hitmetrix - User behavior analytics & recording

House of Blues Launches Summer CD-ROM Promo

HOB Entertainment, Los Angeles, owner of House of Blues clubs and concert venues, introduced Monday an interactive summer promotion designed to increase its HOB.com membership.

The “Run of the House” promotion will give away two all-access passes to 22 participating HOB clubs, arenas and amphitheaters.

The passes will be good for entry into any HOB venue, with additional perks such as VIP parking and backstage hospitality. The contest will run until the end of August with one winner selected each day, Monday through Friday.

All guests attending an HOB venue will receive an interactive CD-ROM that will direct users to a special location at HOB.com to enter the contest. The CD-ROM also showcases a variety of content from HOB.com's concert archives and artist interviews. It also features a downloadable desktop icon, which allows members of HOB.com to receive updates of news, Webcasts, digital downloads, concert schedules and tour information. The “Run of the House” promotion is sponsored by PlanetGiving.com.

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