Social media management tool Hootsuite is rebranding itself with a more business facing platform and new features for content discovery.
The rebrand includes a sleeker, black and white version of its logo “Owly” which signifies the platforms growth and increasing presence in the enterprise customer market.
Hootsuite outlined several reasons for the rebranding, including a need for an updated look and design (its been pretty much the same graphical experience since 2008,) and an image that showcases the brand’s new features which extends far more than simply social media publishing.
“The breadth of capabilities in our platform has also expanded, and it’s important that our brand reflects all of the facets of Hootsuite’s expanding platform, from security and analytics to publishing and engagement,” says Ashley Brookes, Hootsuite’s head of brand content and strategy in a company blog post.”This new identity can represent it all.”
With the rebrand, Hootsuite is announcing its intentions to go head to head with the big players in the crowded field of social media marketing platforms. While it has always been an immensely popular free tool for social media management, Hootsuite now wants to take on major players such as Buddy Media, Sprinklr, Spredfast and Lithium to get social media marketing budgets.
Some of the new enterprise-marketing focused features recently released by Hootsuite include the ability to purchase social media advertising (through its integrated partner platforms) and a content discovery tool. It also recently finalized a partnership with leading marketing automation platform, Marketo.
Here’s the video Hootsuite released explaining the rebrand: