Hootsuite raises $60 million in funding, acquires “social telephone” company Zeetl

Social media management platform Hootsuite announced today that it had raised $60 million in funding, allowing it to make its second big purchase within a the month (after it acquired BrightKit earlier.)

The funding round was led by a large Boston­-based asset manager. Existing investors Accel Partners, Insight Venture Partners and OMERS Ventures participated, as did technology lender, Silicon Valley Bank. This brings Hootsuite’s total financing to­date to US$250 million.

“This financing will help us scale even faster on a global level and bring the most innovative products to market. The strong commitment from investors during this time of amazing growth marks an exciting milestone for Hootsuite,” said Ryan Holmes, CEO of Hootsuite.

Following the funding, Hootsuite has acquired “social telephone” company Zeetl to integrate new voice technology into its popular social relationship platform. Hootsuite says Zeetl will better empower customer service teams that are using its platform around the world.

“Acquisitions form an important part of our growth strategy,” added Holmes, “We’re expecting big things from the brilliant team at Zeetl and Brightkit and are looking forward to getting this technology into the hands of our customers.”

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