Homemade Gourmet, a direct-sales food marketer, tapped IMN for a new e-mail marketing push.
The Canton, TX, marketer will use the IMN Party Pulse service to improve communications with its distributors, leaders and customers in order to increase sales.
IMN Party Pulse is an online communications product that includes e-mail, online newsletter and reporting tools for direct-selling and network-marketing organizations that promote their products through parties, in-home events and person-to-person sales.
Homemade Gourmet will rely on Party Pulse to launch its new online newsletter campaign, “Bringing Families Back to the Dinner Table.”
The marketer will write, design and distribute personalized online newsletters on behalf of its distributors. After each mailing, distributors will receive Warm Call reports showing which articles each recipient viewed. This will give distributors information into their customers’ needs.
Also, two other online newsletters will be created and sent to distributors and to national leaders in the industry.
Homemade Gourmet has 3,000 active independent distributors nationwide who sell its products through home parties and maintain personalized relationships with end customers.