The Home Service Store Inc. has named CPS Direct, Woburn, MA, to handle a $5 million national campaign geared to growing membership and inducing trial.
Michael Meyers & Associates, Chicago, previously handled the account on a project basis.
A property services management company in Alpharetta, GA, Home Service is a nationwide network to organize and manage maintenance, repair and project improvement services. The company has a pre-qualified network of local licensed and insured trade affiliates. Plus, it has alliances with Wal-Mart Stores Inc.'s Sam's Club and hardware store chain True Value.
Though it boasts a presence in 200 markets nationwide, Home Service wants to expand. The CPS campaign will aid that goal and seek to boost ongoing use of the service by the Home Service membership.
CPS specializes in direct marketing, offering strategy, creative, database management, production and graphic services, audience research, telemarketing and response management. Billings last year were $79 million.
