The Holmes Group's kitchen business unit selected Partners + Simons, Boston, as its agency of record.
The agency is responsible for marketing The Holmes Group's Seal-a-Meal brand, a line of food-storage products such as vacuum food sealers and storage bags as well as storage canisters. It also will work on Holmes' Crock-Pot brand.
An integrated media strategy is planned including market research, brand identity, television, print and online advertising. The agency's consumer and retail practice will work on the account.
The Holmes Group, Milford, MA, also has brands like Bionare, FamilyCare, HeatSafe Holmes, MasterGlow, Patton and White Mountain.
Partners + Simons' roster includes HP HOOD, Iron Mountain, Eckert Seamans Cherlin & Mellot, Caritas Christi Health Care, Applied Biosystems, Pioneer Investments and Blue Cross Blue Shield of Massachusetts. Founded in 1989, it has $95 million in annual capitalized billings.