Direct Marketing Network and Quantum/SUR Inc. have launched Imagenes, an advertising and direct marketing agency for the Hispanic market.
The two agencies partnered on the Houston, TX, startup after their founders worked together for 12 years.
Imagenes, which means images, will offer a plethora of services for the growing Hispanic market. This includes direct response, event planning, media planning and buying, public relations and marketing programs.
Also, the new agency will produce magazines, newsletters, brochures and annual reports. It will create Web sites as well.