Hill, Holliday won further business from the American Red Cross, Washington, to help build a national brand for the nonprofit even as the agency's “Together We Prepare” marketing campaign is under way.
The Boston-based shop's New York office was picked from six ad agencies in a review by agency search firm Achenbaum Bogda Associates.
The agency is preparing television, radio, print and nontraditional media marketing to support 880 Red Cross chapters and 36 blood services regions nationwide.
