In order to get more small and medium businesses using its platform for advertising, Facebook is launching a series of video tutorials that explains how its ads work.
The videos, part of a series titled “Getting Started,” will help simplify the process for marketers or entrepreneurs looking to put some money behind their social media marketing efforts.
It’s a smart move by Facebook, by going directly to the non-expert marketers with an attractive, simple video that explains why Facebook ads can be a powerful marketing tool for people on a budget. It’s also a good primer for marketers working for large companies who want to brush up on their Facebook advertising knowledge, especially since so many new features have been rolled out.
This video is the first one in the series, click on the image below to view the video: