Much like Halloween, Thanksgiving is another holiday that lends itself well to creative advertising, and these days, Vine video is the creative medium of choice.
Here are seven Vines from brands with a Thanksgiving theme, some good, some mediocre and some that’ll just make you scratch your head. Expect more to come out on Thanksgiving Day and Black Friday.
Walmart
No other company has done more to turn Black Friday into shopping madness, although you’d barely believe that with this playful Vine that manages to combine elements of Christmas with the shopping holiday.
It might be cold outside, but these #BlackFriday deals are HOT! http://t.co/FnC7njjR7l http://t.co/Lc4pLuvpuD
— Walmart Newsroom (@WalmartNewsroom) November 27, 2013
Farmer’s Insurance:
The insurance company went for the classic approach, with this tasteful stop-motion animation wishing everyone safe travels for the holiday.
#Thanksgiving is just around the corner. No matter what direction you go this week, travel safely & enjoy the break! https://t.co/VinaXSHc2h
— Farmers Insurance (@WeAreFarmers) November 26, 2013
Travelocity
The travel booking site already had plenty of Thanksgiving-travel themed activity on its social media pages, asking travelers to tweet pictures of airport lines, flight delays and other travel difficulties so that it could alert its followers. It also had this funny, slightly surreal Vine of it’s famous Gnome trying to keep travelers relaxed with whale noises.
IN CASE OF #THANKSGIVING TRAVEL DELAYS, I MADE YOU THESE SOOTHING WHALE NOISES: https://t.co/065GWPtlZS
— Travelocity Gnome (@RoamingGnome) November 22, 2013
Oreo
The current reigning champion of real-time marketing, Oreo decided to tweet an idea for making a ‘dessert taco’ out of an Oreo cookie and leftovers.
You can thank us later. #OreoSnackHacks https://t.co/MDtsYkqpo7
— Oreo Cookie (@Oreo) November 26, 2013
The Vine also prompted this entertaining exchange with Taco Bell:
.@TacoBell We weren’t sure if you were open on Thanksgiving so we needed a backup plan. #DIY
— Oreo Cookie (@Oreo) November 26, 2013
Subway
The sandwich chain told everyone to (not-surprisingly) eat its turkey sandwiches as a “pre-game” to Thanksgiving dinner.
Best way to train for Thanksgiving? Host a Turkey Pre-game! #subway#sandwich #stopmotion #animation #loop #… https://t.co/uwNR5qSGnP
— SUBWAY Restaurants (@SUBWAY) November 26, 2013
AT&T
The telecom spoofed the President’s annual pardoning of the Thanksgving turkey with this Vine, but the messaging in the tweet was a little unclear.
Gearing up for #TurkeyDay, but we need a turkey! http://t.co/SMFOHVHGw2 #Thanksgiving
— AT&T (@ATT) November 25, 2013
Boost Mobile
And finally, one that lands squarely in the “WTF” category of reactions. Twurk? Really Boost Mobile?
Twurk (Turkey Twerking): Place turkey feathers above your gluteus maximus & shake in celebration of Thanksg… https://t.co/tVm5x3EdkT
— Boost Mobile (@boostmobile) November 25, 2013
