Those who know me well think I’m a bit obsessed with all things “customer.” I am. And that’s a good thing.
I actually love it when I get that remarketing email, or cross-sell pitch when I contact customer service, or get served a (behaviorally) targeted ad online. When these things are done well, there’s nothing quite like it.
If we haven’t met yet: Hello, I’m Ginger Conlon, the new editor-in-chief of Direct Marketing News and obsessor of, well, you. You are my customer, after all.
My goal is to work with the stellar team here at Direct Marketing News to continue to bring you the content you value most in all it’s forms, plus more of everything you need to gain a competitive advantage, wow your customers, and be a marketing super hero — profitably.
So don your cape and let’s get to it!
Oh, and one more thing: I want to hear from you. Really. Share your stories, your challenges, your ideas. Tell me what Direct Marketing News can do better to help you succeed. Email anytime, [email protected] or call 646-638-6184.
Ginger Conlon is editor-in-chief of Direct Marketing News.