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‘Healthy’ SEM salaries rule: SEMPO survey

Search engine mar­keters are receiving “healthy” salaries in line with experience levels, according to the Search Engine Marketing Professional Organization’s (SEMPO) first job salary compensation survey for in-house search engine mar­keters working in paid search or organic search.

However, the report indicates that those seeking salaries in the $100,000-$200,000 range will probably need to put in five to seven years in the industry first.

In terms of salaries, more than 26% of respondents identified themselves as managers with compensation between $60,000 and $90,000. However, although they had the title “manager,” al­most 50% of respondents with this title indicated that they did not directly manage people. In ad­dition, about 20% of respondents said they were senior managers and directors with salaries in the $70,000 to $100,000 range.

According to said Rob Cri­gler, co-chair of the SEMPO in-house committee, search marketing is still forming as a career path as more companies are accepting the fact that they need SEM and SEO as part of their marketing mix. Sixty-four percent of respondents said they had five years or less of search engine marketing experience.

“You can’t find guys with 15 years of search marketing expe­rience,” he said.

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