PCS Mailing List Company has been appointed list manager for two new lists from Lippincott.
The Lippincott Facts & Comparisons Pharmacist Buyers List consists of retail pharmacists who have purchased a subscription to Facts & Comparisons, the 60-year-old patient drug interaction information service now delivered by CD-ROM and over the Internet. It has a 29,370 universe.
The Lippincott Nursing Drug Guide and Pharmacology Book Buyer list consists of nurse book buyers who have purchased Lippincott’s annual Nursing Drug Guide, its multiple editions of Clinical Drug Therapy and other Lippincott nursing pharmacology titles. It has a 262,550 universe, and is also selectable by title and geography.
