MyPoints.com and Headhunter.net yesterday debuted a new loyalty marketing program designed to enhance customer activity.
The program, MyPoints by Headhunter.net, will enable visitors to Headhunter’s site to earn frequency rewards by using Headhunter’s job-seeking services.
Points can be earned by posting and upgrading resumes, searching job listing or using the site’s resources center. The points can then be redeemed for gift certificates, travel rewards and other products and services.
MyPoints will receive increased revenue and new member opt-in acquisitions through Headhunter’s site. Users will also be offered other MyPoints services such as targeted e-mail and Web-based offers when they register.