What are the timeless truths of marketing, what’s changing right now—and what’s coming down the line? If anyone knows, it’s Larry Kimmel, executive director of integrated digital agency hawkeye.
In this three-part video series, Kimmel chats with Direct Marketing News Editor-in-Chief Ginger Conlon about the marketing landscape, past, present, and future.
So, what are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Click play above to find out.
And don’t forget to check out Larry Kimmel’s Spotlight columns for Direct Marketing News, Timeless Marketing Truths.