Harvard Business School has selected Intelliworks' relationship manager system to support admissions and marketing processes for its executive education programs, Intelliworks said yesterday.
With more than 7,000 attendees each year, Harvard Business School offers a portfolio of more than 40 executive education programs.
Intelliworks said Harvard Business School is using the tool to identify, attract and convert its best inquiries and applicants into students; increase the effectiveness of its marketing initiatives, improve the relevance of alumni dialogue; and achieve a unified view of constituent data while eliminating inefficient and expensive information silos.
