Harte-Hanks Inc. Billerica, MA, yesterday announced the availability of Allink Agent 3.5TM, a marketing engine that triggers personalized, multichannel communications whenever a customer makes a significant transaction or indicates some other form of changing behavior.
Allink is the Harte-Hanks suite of data-centric applications that gives a consolidated view of each customer across an enterprise.
Allink Agent 3.5 incorporates the benefits of Allink Agent, including the ability to integrate easily with existing operational systems and leverage customer investments in data warehouses, distribution management, data mining, point-of-sale and customer knowledge systems.
Version 3.5 includes a variety of enhancements and new features. Highlights include the addition of enhanced real-time processing capabilities, new account and customer identification matching capabilities and systems administration reporting.
In addition, the newest version of Allink Agent, which was first introduced in 1999, complements other integrated marketing solutions offered by Harte-Hanks, among them marketing analytics, direct mail, e-mail and other interactive, customer care and comprehensive customer data management expertise.
