Harte-Hanks Inc., a customer relationship management solutions provider, yesterday announced the availability of Allink Innovator, the latest addition to its Allink suite of CRM database offerings.
Allink Innovator is a Web-based CRM application that combines customer data management, professional services, analytics and vertical marketing and technology expertise of Harte-Hanks with the modeling and campaign management functionality of Unica's Affinium enterprise marketing management suite.
The overall Allink Innovator solution lets marketers gain a focused view of customers from multiple data sources; identify their needs; plan, execute and manage tailored programs for interactions through multiple touch points; and measure and optimize marketing effectiveness. Harte-Hanks, Billerica, MA, will deliver Allink Innovator as a hosted, installed or ASP solution.
