Harte-Hanks Direct Marketing, New York, yesterday unveiled a new division, Harte-Hanks Analytics, which combines elements from its Marketing Analytics, Targeting Services and Market Research groups.
“This is an acknowledgment of the synergy between the different divisions,” said David Blackwell, who was named president of the new group. “It will give a much fuller, more robust picture to our clients.”
He said the new division, which would seek to combine behavioral research with empirical market-research data, currently employs 70 and will probably expand. It will operate from several East Coast offices, including New York, Boston and Baltimore.
Blackwell most recently had been director of database marketing at ad agency Wunderman Cato Johnson, New York, and previously had been vice president and general manager of the Marketing Analytics group at Harte-Hanks.