Harte Hanks Buys 3Q Digital

Harte Hanks today announced it had acquired 3Q Digital, an established Silicon Valley agency whose clients include SurveyMonkey, Symantec, and Wine.com. Financial details of the deal were not disclosed, though Harte Hanks indicated the ultimate purchase amount will hinge on 3Q Digital’s achieving “challenging performance goals” over the next three years.

3Q is a digital agency with a reputation for hitting clients’ performance goals, even with offline channels. “More and more ‘online only’ businesses have discovered that well-crafted offline advertising actually drives great ROI,” 3Q CEO David Rodnitzky said the December-January issue of  Direct Marketing News. “Shutterfly and Bonobos are doubling down on print catalogs and there are now more than 100 dot-coms running TV campaigns. I expect offline spending among online brands to only continue going forward.”

The agency employs 120 staffers in offices in San Francisco, San Diego, San Mateo, and Chicago.Their fields of expertise include display, SEM, SEO, mobile, and video.

“The most critical points in a customer journey are the moments when an individual interacts with one of our client’s brands. 3Q Digital strengthens our capabilities and expertise to effectively manage these interactions in the paid digital world,” said Harte Hanks CEORobert Philpott in a press release announcing the acquisition.

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