Harry and David Plans DRTV Spots

Harry and David picked Haggin Marketing to develop a holiday 2003 direct response television commercial.

Haggin, a direct marketing and catalog advertising agency, along with Harry and David's marketing team, will develop a 60-second commercial that will run in November and December.

The ad will appear in select major markets and on national cable channels.

Harry and David, Medford, OR, is a direct mail marketer of gourmet fruit and food gifts. The Harry and David catalog offers fruit, baked goods, confections and decorative household accessories.

The company is a subsidiary of Bear Creek Corp., which is also based in Medford, and includes Jackson & Perkins, Jackson & Perkins Wholesale and Harry and David Stores.

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