York Barbell, York, PA, named Hamilton Gregory, Lancaster, PA, as its agency of record responsible for developing an integrated marketing campaign.
York Barbell manufactures and distributes its barbells and weightlifting equipment worldwide. The York Barbell brand also has been expanded to include nutritional food supplements and energy bars.
Hamilton Gregory will be responsible for handling direct marketing, consumer and trade advertising, package design and retail point-of-sale and collateral materials for the company's products. In addition, the agency will develop strategic branding programs for York Barbell's products and the nutritional food supplements sold under the York Barbell name.