Half your digital ads are never seen, says Google

For a company that generates almost allk its revenue through digital advertising, Google has a surprisingly frank admission. Half your ads never get seen.

In a new piece of research conducted by Google and its DoubleClick ad network reveals that 56% of digital ads served up are never seen. There’s a bunch of reasons for this, says Google group product manager Sanaz Ahari in a blog post, illustrated with this handy infographic below. Some of the factors are obvious, such as ad placement on a webpage, or its physical dimensions, but as it turns out, some industries just produce more viewable ads than others.

Basically, it’s Google saying that if your ad isn’t getting seen, it’s your own fault, and here are the five reasons why:

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