In a simple, but brilliant maneuver, Grubhub (and Seamless) encouraged its audience to affix their political affiliation to their deliver order during the Presidential Debate.
The votes have been counted – and eaten! IMWITHHER won by a landslide in our delivery debate! Here are all the tasty findings. pic.twitter.com/J4cAgai1o1
— Grubhub (@Grubhub) September 28, 2016
Through emails and social media, Grubhub promoted the 5%-off coupon codes #IMWITHHER and #IMWITHHIM to encourage people to order delivery. Of course, the secondary aspect of such a campaign means they would have some data to send to journalists like this one.
Grubhub declined to give a specific number of deliveries, but a spokesperson said that the codes were used tens of thousands of times. What did Grubhub find out?
“IMWITHHER” was used in 82% of orders; “IMWITHHIM” was used by 18%.
Given that Grubhub is more popular in urban areas and Clinton is as well, this is not a surprise.
TOP TEN STATES BY ORDERS
- New York: 85% IMWITHHER, 15% IMWITHHIM
- California: 82% IMWITHHER, 18% IMWITHHIM
- Illinois: 81% IMWITHHER, 19% IMWITHHIM
- Pennsylvania: 80% IMWITHHER, 20% IMWITHHIM
- New Jersey: 74% IMWITHHER, 26% IMWITHHIM
- Massachusetts: 82% IMWITHHER, 18% IMWITHHIM
- Washington D.C.: 88% IMWITHHER, 12% IMWITHHIM
- Colorado: 74% IMWITHHER, 26% IMWITHHIM
- Virginia: 78% IMWITHHER, 22% IMWITHHIM
- Maryland: 78% IMWITHHER, 22% IMWITHHIM
- Florida: 67% IMWITHHER, 33% IMWITHHIM
- Michigan: 69% IMWITHHER, 31% IMWITHHIM
- Nevada: 67% IMWITHHER, 33% IMWITHHIM
- Wisconsin: 78% IMWITHHER, 22% IMWITHHIM
- Ohio: 77% IMWITHHER, 23% IMWITHHIM
Clinton supporters over-indexed on Indian, Trump supports more frequently ordered Chinese, American, and Italian foods.