Group 1 Software, Lanham, MD, yesterday debuted its DM1 enterprise marketing automation system dubbed DM1 Corporate Hospitality.
DM1 Corporate Hospitality provides hospitality marketers with enterprisewide information to understand and serve their guests better and therefore to develop high-impact, one-to-one customer communications for greater marketing effectiveness.
DM1 Corporate Hospitality also offers data hygiene and enhancement capabilities and provides analysis through ad hoc query and online analytical processing tools, data visualization, modeling, reporting and campaign management. It incorporates third-party technologies from companies like Oracle, Cognos, Dimensional Insight and MapInfo.
Whether installed at a company or used as an application service provider, users at multiple locations can access the suite via the Internet. The solution also can be implemented more quickly because it is a template solution as opposed to a fully customizable offering, which DM1 had been in the past.
