Grizzard Agency, Atlanta, announced yesterday its formation of Grizzard Signature Group, a business unit focusing on multichannel donor marketing.
Research and analysis of donor file growth metrics will be the driving force of the new division, according to Grizzard.
The unit is led by Jeff Nickel, a 25-year veteran of nonprofit marketing who joined Grizzard in November. His title is group vice president.
Grizzard Agency is the fundraising division of direct response marketing company Grizzard Communications Group Inc. and part of Omnicom Group Inc.