Direct marketing communication agency Grey Direct, New York, said yesterday it has partnered with Veridiem Inc., a provider of automated marketing performance management services.
The partnership will enable Grey Direct to supply immediate, cross-media platform results to its clients.
Veridiem’s technology will be integrated into Grey Direct marketing’s proprietary results tracking technology. The new name for the product will be Holistic Optimization Tool Results on Demand and will slowly be implemented across all Grey’s marketing communication programs.
The agency said it will allow for timely, precise results management reporting that will have a significant optimizing impact on a client’s advertising investment.
