GreatDomains.com, Universal City, CA, said yesterday it auctioned the domain name “architecture.com” to the Royal Institute of British Architecture for $190,000. The domain name was owned by MediaOne.
“More companies are paying the high price tag for a simple dot-com domain name because of the immediate recognition and value it brings in establishing an online brand,” said Alex Reid, general director of RIBA. “That’s why we wanted a strong domain name like architecture.com, whose installed awareness will greatly reduce the need for inflated marketing spending and substantially increase traffic to our site.”
